The Preston Frog History
In 1984 Dave Wilson was looking for an idea to promote February Sales. After a brainstorming session with our local television station (WBOC), the frog was born. It was a leap year so the idea seemed to fit well. In our very first "frog" commercial, Dave Wilson lightheartedly tells his sales team, "Come on guys, Everybody would love to have a frog." ... Little did he know how true that was!
When the frog came off the air to make space for Preston's March promotions, we were surprised by the community's reaction! We were flooded with phone calls and letters to bring the frog back. Amazed at the loyal following "the frog" had developed, we quickly turned the frog into "The Frog". Dave knew a good thing when he saw one and needless to say, "The Frog" has been back ever since!
For the last three decades, the Frog has been an integral part of the Preston Automotive Group family, representing us in our logo, in our commercials, and around the community. More than 30 years later, we still give away a frog with every purchase, he sits proudly on the dashboard of every Preston vehicle. Although his look has changed a little over the years, the Frog is still our guy and his message is still, "Cars Cost Less in Preston".
Current Special Edition Preston Frogs
October 2014 - The Pink Preston Frog - Breast Cancer Awareness
For the first ever special edition frog, the Preston Automotive Group introduced the pink frog to support the fight against breast cancer. For years, our very own Diana Vincent, led the charge in various breast cancer awareness events within Preston as both employees and family members have been affected by this disease. Every October we go pink in remembrance of Diana and the millions suffering from cancer around the world. We proudly provide pink frogs to our customers in October and help raise money and awareness to support an end to this disease.
November 2015- The Yellow Preston Frog- Veterans Day
The military is always close to our hearts here at the Preston Automotive Group. We do whatever we can to help those who have served our country. Not only do we always offer new vehicle discounts for current and former military members as well as their families, but we also partner with local organizations that assist veterans. If you are a member of the Army, Navy, Reserves, National Guard, Coast Guard, or Air Force, then know that the Preston Automotive Group is here for you and your family.
February 2016 - The Red Preston Frog - American Heart Association
Every February we support the American Heart Association by giving every customer who purchases a vehicle from us a red frog. The American Heart Association was near and dear to Ms. Pansy, Dave Sr’s mom. It was her idea to add this organization as the 3rd special edition frog. Anyone who had met Ms. Pansy knows how much she loved supporting the community so in remembrance of Ms. Pansy, we continue to support this organization in her honor.
August 2016- The Tie Dye Preston Frog - Childhood Cancer Awareness
When August rolls around, the goal of the Preston Automotive Group is to spread awareness in the fight to cure childhood cancer. At Preston, we are proud to say that we partner with Nemours Alfred I duPont Hospital for Children, which is a nonprofit pediatric health system dedicated to life-saving medical care and research. Peg Wilson’s mother, Marie, has always believed and supported this organization so in her honor, each year we continue to support childhood cancer awareness in her memory.
April 2017- The Purple Preston Frog- March of Dimes
In April we support the March of Dimes to help raise money and awareness to support healthier babies. March of Dimes focuses on research and prevention of premature births while educating medical professionals and the public about best practices. We chose this organization as a couple of our own employees have directly benefitted from research and development funded by March of Dimes. We believe every baby deserves the best possible chance to live a healthy life and April is the month we dedicate to this hope.
September 2019- The White Preston Frog Wearing Purple - Preston Goes Purple
Substance abuse is an epidemic and the Preston Automotive Group wants to do what we can to bring a stop to this issue. Preston is proud to go purple to stand against substance abuse and keep everyone aware of the dangers that come with addiction. Our goal is to encourage customers to live a healthy, drug-free lifestyle so they can enjoy a fruitful life with the ones that they love. Overdoses, hospitalizations, and death have been all too prominent in our small-town community. The Preston Automotive Group is drawing a line in the sand when it comes to substance abuse, proudly going purple in the month of September.
May 2019 - The Gray Preston Frog - Brain Tumor Awareness
In 2018, one of our technicians at Preston Ford passed away suddenly from a brain tumor. Every May we honor Paul and his family during Brain Tumor Awareness month. Paul knew how to put a smile on anyone’s face and there is no better way to remember him by putting a gray frog in everyone’s dash during the month of May.