The Preston Frog History
In 1984 Dave Wilson was looking for an idea to promote February Sales. After a brainstorming session with our local television station (WBOC), the frog was born. It was a leap year so the idea seemed to fit well. In our very first "frog" commercial, Dave Wilson lightheartedly tells his sales team, "Come on guys, Everybody would love to have a frog." ... Little did he know how true that was!
When the frog came off the air to make space for Preston's March promotions, we were surprised by the community's reaction! We were flooded with phone calls and letters to bring the frog back. Amazed at the loyal following "the frog" had developed, we quickly turned the frog into "The Frog". Dave knew a good thing when he saw one and needless to say, "The Frog" has been back ever since!
For the last three decades, the Frog has been an integral part of the Preston Automotive Group family, representing us in our logo, in our commercials, and around the community. More than 30 years later, we still give away a frog with every purchase, he sits proudly on the dashboard of every Preston vehicle. Although his look has changed a little over the years, the Frog is still our guy and his message is still, "Cars Cost Less in Preston".
Current Special Edition Preston Frogs
February - The Red Preston Frog - American Heart Association
Having a healthy heart is one key to living a long and healthy life, which is why the Preston Automotive Group loves to support the American Heart Association every February with red frogs. Here at the Preston Automotive Group, we encourage everyone to participate in healthy habits that prevent heart disease. We are thrilled to be teaming up with the American Heart Association and participating in events such as the Go Red for Women campaign and National Wear Red Day; both with the goal of raising awareness on the dangers of heart disease and the importance of preventing it. Purchase a car in February and get this frog.
May - The Gray Preston Frog - Brain Tumor Awareness
During the month of May, the Preston Automotive Group is celebrating Brain Tumor Awareness Month. Go Gray in May when you purchase a vehicle from the Preston Automotive Group. May is National Brain Tumor Awareness Month and we always want to do our part to promote brain health. Members of the Preston Automotive Group want to raise awareness of the dangers of brain tumors and support those who are suffering as well as their families. Come purchase a car in May and receive a gray frog in the name of National Brain Tumor Awareness Month.
August - The Tie Dye Preston Frog - Childhood Cancer Awareness
When August rolls around, the goal of the Preston Automotive Group is to spread awareness in the fight to cure childhood cancer. The Preston Automotive Group is proud to say that we partner with Nemours Alfred I duPont Hospital for Children, which is a nonprofit pediatric health system dedicated to life-saving medical care and research. The organization also advocates for kids nationally and helps kids to grow up healthy. This organization always wants to look into the future as they work hard training the pediatric experts of tomorrow. Buy a car in August and receive this frog.
September - The White Preston Frog Wearing Purple - Preston Goes Purple
Substance abuse is an absolute epidemic and the Preston Automotive Group wants to do what we can to bring a stop to this issue. Preston is proud to go purple to stand against substance abuse and keep everyone aware of the dangers that come with opioid addiction. Our goal is to encourage customers to live a healthy, drug-free lifestyle so they can enjoy a fruitful life with the ones that they love. Overdoses, hospitalizations, and death have been all too prominent in our small-town community. The Preston Automotive Group is drawing a line in the sand when it comes to substance abuse, proudly going purple in the month of September.
October - The Pink Preston Frog - Breast Cancer Awareness
The Preston Automotive Group has a strong dedication to helping in the fight against breast cancer. With both employees and family members affected by this disease, we proudly wear our pink to support an end to this disease. During the month of October, we provide pink frogs to represent the fight! We participate in and sponsor events such as the Colors of Cancer banquet and the Real Men Wear Pink campaign. We encourage you to help us, and the millions suffering from cancer around the world, in raising funds for research on cancer, life-saving education, and essential patient services for those in need. Buy a car in October and get this frog.
November - The Yellow Preston Frog - Veterans
The military is always close to our hearts here at the Preston Automotive Group. We do whatever we can to help those who have served our country. Not only do we always offer new vehicle discounts for current and former military members as well as their families, but we also have partnered with local organizations that assist veterans. We also have occasional service specials for military members. If you are a member of the Army, Navy, Reserves, National Guard, Coast Guard, or Air Force, then know that the Preston Automotive Group is here for you and your family. Get this frog when you buy a car in November.